Instagram AR Effect Project

vol.1 tanaka macoto

Spiral gives you even more opportunities to enjoy the experience of art closer to you, by producing, in collaboration with artists, Instagram AR effects that can be use any time.

The first collaboration  is with the kiri-e artist tanaka macoto (kiri-e =  paper-cutting). tanaka macoto's unique style associates the meaning of the images and the words she extracts from receipts and books with the shapes she cuts out and turn them into.

The AR effect* 《kirie_tanakamacoto》's motif is taken from a kiri-e work by the artist, on the first issue of Spiral Paper, representing the portrait of Boss Mac of the underworld from the musical "Mac the Knife" , which was transformed into like a cheerful uncle. The elements of details such as the curly beard, the bird coming out of the hat, and the curly smoke coming out of the mouth are faithfully reproduced in AR, and the cheerful expression of Mac will appear on your face. Enjoy the magic of AR that would make any face look happy, and the delicate expressions of paper-cutting.

For this project, the AR filter design work has been handled by Play Project AR / T Group**, Graduate School of Media Design, Keio University.

Spiral Instagram AR Effect vol.1
To use《kirie_tanakamacoto》AR filter, click on the link below
Access from your smartphone


*AR Effect
Augmented reality (AR) effects are computer-generated effects layered over the real-life image your camera displays. In Instagram Stories, an AR filter alters the image your front or back camera displays.

**Play Project AR / T Group, Graduate School of Media Design, Keio University
Play Project AR/T Group is researching new art experiences using AR with the assumption that by bringing art into the AR space, anyone can easily own art. The team aims for a future in which art, which until now has been mainly viewed by limited professionals and collectors, will be something that various people can enjoy as closer from them and their life.

■ Special campaign

We offer to 1 participant to this special campaign, to get his/her picture (postcard size) to be altered by tanaka makoto herself and turned into a kiri-e art piece.

To participate, take a picture using《kirie_tanakamacoto》AR filter, post it in your instagram story with the mention @spiral_jp 

Campaign date:April 9 - May 31, 2020
The winner will be informed of the result by an Instagram direct message.

The art Work of Spiral Paper Photo : Saori Tao
■ Profile
tanaka macoto
Born in 1982. Graduated from the department of Imaging Art (Tokyo Polytechnic University) in 2006.
Prizes : Grand Prize at the 20th Spiral Creators Independent Festival, and the Shiosaito Prize at Shiodome Expo 2010. Solo exhibitions : "Kirihirahiraku" (Cutting and Fluttering Open), Showcase (Spiral 1F), Tokyo, 2020; "henshin", Sunshine Observatory SKY CIRCUS, Tokyo, 2018. Other works : MV of Naoto Inti Raymi's song "shiori" (2018), Special Movie for the 10 years of Shiseido make-up brand "MAJOLICA MAJORCA" (2013) and other commercials.
■ 【POSTPONED】tanaka macoto exhibition "Tada no Kamisama"

This is a commercial exhibition of her work series "Tada no Kamisama" which was awarded with the Grand Prize at the 20th Spiral Creators Independent Festival among the propositions of 150 exhibitors. 
Date: POSTPONED 13(Mon) - 28(Tue), April,  2020 11:00 – 20:00
Venue: MINA-TO(Spiral 1F)
Exhibition page: www.spiral.co.jp/tanakamacoto2020

In order to prevent the spread of the COVID-19, Spiral is closed temporarily from April 8th (Wed.) and until further notice. Accordingly, it has been decided to postpone tanaka makoto exhibition "Tada no Kamisama" that was scheduled from April 13th(Mon) at MINA-TO (Spiral 1F). The new date will be announced on the exhibition page as soon as it is decided. As for the 10 works of "Tada no Kamisama", they will be sold at Spiral Online Store from 11:00 on April 13th (Mon) as scheduled. (Last update 2020.4.8)

■ Spiral Paper no.152

Spiral Paper is Spiral PR's magazine, published seasonally. This issue, is part of 4 issues, from November 2019 to autumn 2020, celebrating the 35th anniversary of the founding of Spiral.  This issue (No.152) is the second of this anniversary series on the theme of "Spiral as an incubator of talent"  and highlight Spiral festival "SICF", an art festival with the purpose of discovering, nurturing and supporting young artists. A contribution by Fumio Nanjo (special adviser to the Mori Art Museum) is part of this issue. The artwork on the poster is designed by SICF20 Grand Prize winner artist tanaka macoto.

(Left)Front Page (Right)Poster : tanaka macoto, Spiral Paper First Issue Art Work, Photo : Saori Tao


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