Brain Drool Exhibition 2023

"Brain Drool Exhibition 2023" is a "photo exhibition that appeals to instincts" in which pairs of one photographer from Hakuhodo Products and an art director from Hakuhodo, freely create pieces together.

After "VOICES Exhibition" (2015) and "Brain Drool Exhibition" (2016, 2018), this is the 4th of this series of shows. 

As advertising-related technologies and mechanisms become more sophisticated and complex, this series of exhibitions confirms the significance of the existence of advertising visuals and reconsider their original power in an attempt to explore the effects of strong visuals.

This time, in addition to a "challenge to create visuals that stir human instincts," our teams also tackled a "challenge to confront AI," which is inevitable in this era.

 As such,  in addition to the photo exhibits that will make your brain drool, an AI content experience zone, shaped like a 5 meters high monolith,  equipped with Creativity AI "Brain Drool-kun," which has learned the sensibilities of the photographers and the art directors from the Hakuhodo Group, through exhibition photos provided by visitors, will hit their instincts directly, through various sets of expressions.

This experiential event utilizing AI is a new challenge in which not only Hakuhodo Products' Photo Creative Business Division, but also the Digital Promotion Business Division, Event and Space Promotion Business Division, Visual Creative Business Division, and Retail Promotion Business Division are participating.

We hope that you will be able to come and see the works created by 22 pairs of advertising professionals, stiring up desire in the viewers' brains, making their "brain drool."