Instagram AR Effect Project

vol.2 Makoto Egashira
11 June 2020ー

↓↓​​Click on the link below to access the Instagram AR Effect↓↓
Please access from your smartphone



For the second edition of the Instagram AR effect* project, Spiral have collaborated with the artist Makoto Egashira, that creates installations by wrapping everyday objects in rococo-style rose print blankets, widespread in Japanese households since last century’s economic boom.

Makoto Egashira's AR effect, “Suit_MakotoEgashira”,  allows you to enter in a simulated environment and to experience being, in one of his pieces : “Suit”, where the entire group of characters is wrapped in rose print blankets.

The other AR effect 《RoseBlanket_Selfie》 is inspired by the 3 most popular face effects on social networks: the butterfly, the diamond and the dog face. For the occasion, they are interpreted by the artist with a rococo-style flower pattern which texture is reminding of a blanket.  In his work Egashira is interested in standard items and nothing is more “standard” on social networks than those three face effects. 

Holding this particular floral motif, born of the admiration for Western culture, these blankets are now considered as "has-been" items but their motifs still resonate in Japan as very familiar and almost nostalgic.

We warmly invite you to enjoy these AR effect filled with humor.

For this project, the AR filter design work has been handled by Play Project AR / T Group**, Graduate School of Media Design, Keio University.


*AR Effect
Augmented reality (AR) effects are computer-generated effects layered over the real-life image your camera displays. In Instagram Stories, an AR filter alters the image your front or back camera displays.

**Play Project AR / T Group, Graduate School of Media Design, Keio University:
Play Project AR/T Group is researching new art experiences using AR with the assumption that by bringing art into the AR space, anyone can easily own art. The team aims for a future in which Art, that until now is only viewed by a limited number of people and certain categories of population, will turn into something that anyone can enjoy and feel closer from them and their lives.

■ Profile
Born in Mie Prefecture (Japan) in 1986.
Having trained as a sculptor during his studies at the Tama Art University in Tokyo, he creates busy floral installations that uses the various prints of rose blankets, a classic item in Japanese households.
He has won the 18th Okamoto Taro Memorial Award for Contemporary Art and Spiral Independant Creators Festival (SICF17) Grand Prize.

photo: Mao Shibata
Artist website


5-6-23 Minami-Aoyama, Minato-ku, Tokyo 107-0062 MAP
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